Celebrity Management Company ‘Approach Entertainment’ to Expand to International Markets

Press Release

Celebrity Management Company ‘Approach Entertainment’ to Expand to International Markets

New Delhi: Approach Entertainment ( www.approachentertainment.com ) , leading & award winning Celebrity Management, Events, Entertainment Marketing company is planning to expand in international markets through associates and direct representatives. The fast growing celebrity management and entertainment marketing company in India is a part of integrated communications and PR group Approach Communications. The firm is already having offices and business operations in Mumbai, New Delhi, Gurgaon, Dehradun and Lucknow.

The firm is planning to expand to International markets like Dubai, Gulf countries, London in U.K, New York in USA, Malaysia, Mauritius and other international destinations where there is a sizeable population of Indians. The celebrity management and entertainment marketing firm will be offering Artists Management, Celebrity Management, Events Management, Entertainment, Bollywood Tourism and Tours, Films Productions, Entry in the Hindi film industry, casting for Bollywood Films, Indian celebrities tours in International Markets, Promotions of Films in International Cities, Connecting NRIs with Hindi Film Industry, Bollywood Films Events and Promotions, Shootings Management in International Cities, Celebrity connect and other integrated entertainment services.

The artists’ management agency is also planning to promote Rural and Folk art among NRIs and International cities like New York, Dubai, London, Gulf Countries, Paris and other cities. The celebrity and events management agency Approach Entertainment will be organizing events in India and international cities to promote the Rural and Folk art like dances, raginis, singers, musicians etc. The agency has executed 15 brand endorsements with celebrities in India.

Approach Entertainment is having pan-India operations covering urban and rural regions with a specialized vertical for Corporate, Healthcare, Pharmaceuticals, Education, FMCG, Films and Entertainment, Media, Real estate, Art & other sectors. The fast growing celebrity management agency is a division of leading PR and Communications group Approach Communications.

Approach Entertainment is a specialized division of Approach Communications for PR Celebrity Management, Artist Management, Events, Talent Management, and Entertainment Marketing. It’s already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the initiative, Sonu Tyagi, CEO, Approach Entertainment, said “We have got sound network in Celebrity Management, Artists Management, Events, Films PR and Entertainment Marketing in India and this is right time to tap International markets available for Bollywood Celebrities and Artists. We want to tap the huge NRI population residing in Dubai, Gulf Countries, London in UK, New York in USA, Mauritius, Malaysia and other countries. We have already worked with all top celebrities, artists and film producers in India and it gives us edge over others in the market. The firm has also launched a specialized films marketing unit in Mumbai.”

Sonu Tyagi has worked in the film industry as an executive producer for a film in the past. The agency has already handled 5 films for In-film placements, marketing and other tie ups. He also wrote lyrics for a yet to release film which will be releasing soon.

Now coming to Approach Communications, It is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at a very young age of 24.

Approach Entertainment, which is just in 7 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 7 cities of India with its headquarters in Mumbai and branch offices in Delhi, Gurgaon, Noida, Hyderabad, Lucknow, Chandigarh, Dehradun, Meerut and Ghaziabad. Agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Contact for More Info:

Sonu Tyagi at Approach Entertainment

Mumbai: 9820965004 New Delhi: 9650984422

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.com and www.approachcom.com

Celebrity Management Company ‘Approach Entertainment’ Engages Tanushree Dutta for Doha Qatar Club Event

Press Release

Celebrity Management Company ‘Approach Entertainment’ Engages Tanushree Dutta for Doha Qatar Club Event

New Delhi: Approach Entertainment ( www.approachentertainment.com ) , leading & award winning Celebrity Management, Events and Entertainment Marketing and integrated marketing communications group having pan-India operations covering urban and rural regions with a specialized verticals for Corporate, Healthcare, Pharmaceuticals, Education, FMCG, Films and Entertainment, Media, Real estate, Art & other sectors, has engaged Tanushree Dutta, Bollywood actress and former Miss India to crown the May Queen 2011 at a beauty pageant organized by the Doha Goans’ Sports Club at Ramada Plaza Hotel (Giwana Ball Room) in from 8.00 p.m. onwards in capital city of Qatar on May 5.

The charming and tall, Tanu as we call her, was crowned Miss India in 2004. She was also crowned Miss Confidence and Miss Beautiful Smile. She also went to participate in Femina Miss Universe 2004 pageant held in Quito, Ecuador and ended up amongst the top 10 finalists.

Tanu, easily got used to the limelight and of having her photos taken, so much so that at the end of her tenure as Miss India, handing over the title to Amrita Thapar, she still felt the need to continue to be popular, and this is what motivated her to join Bollywood. Her career as an actress started with 'Chocolate' in 2005, and then went on to star in Aashiq Banaya Aapne, 36 China Town, Bhagam Bhaag, Risk, Good Boy Bad Boy, Raqeeb, Dhol, Speed, Mr. Fraud, Dus Kahaniyan, Saas Bahu Aur Sunsex, Rokda, Apartment, Ramaa, Khiladi (2011).

Approach Communications has set up a specialized division ‘Approach Entertainment’ for PR Celebrity Management, Artist Management, Events, Talent Management, and Entertainment Marketing. It’s already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity and Talent Management initiative, Sonu Tyagi, CEO, Approach Communications, said 'Approach Communications believes in integrated marketing communications services and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively’.

Sonu Tyagi has worked in the film industry as an executive producer for a film in the past. The agency has already handled 5 films for In-film placements, marketing and other tie ups.

ABOUT DOHA GOANS’ EXTRAVAGANZA:

Doha Goans’ Sports Club (DGSC), the only Goan expatriate club in Doha, is all set to host the evening full of fun and excitement on May 5 at the Ramada Plaza in Qatar. The countdown for the May Queen Ball Dine and Dance 2011, to raise funds for the school for blind children in India has began, organizers say “The main attraction of the evening will be the crowning of the May Queen 2011 by Tanushree Dutta, the famous Bollywood celebrity.”

To keep the crowd rocking, India’s famous band the Black Slade from Delhi will be in action, to entertain. The organizers said there are many surprise prizes awaiting the public which will be given away for different contests and fun games, both for children and adults.Participants can win prizes in gold, various electronic items, watches, air tickets, hotel vouchers and other gifts.

They have also roped in another brand, 2 Sharp. Some of the team members are based in Kuwait. The Doha Goans’ Sports Club, which has promised a host of prizes, has also offered to waive entrance fee for the first 20 contestants who register before April 30.

Now coming to Approach Communications, It is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at a very young age of 24.

Approach Communications, which is just in 7 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 7 cities of India with its headquarters in Delhi and branch offices in Mumbai, Gurgaon, Noida, Hyderabad, Lucknow, Chandigarh, Dehradun, Meerut and Ghaziabad. Agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. It has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full- fledged operations in Celebrity Management and Below the Line Promotions services as well.

Contact for More Info:

Sonu Tyagi at Approach Entertainment

Mumbai: 9820965004 New Delhi: 9650984422

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.com and www.approachcom.com

GEA PROCESS ENGINEERING ACQUIRES ACC LTD. UNIT

PRESS RELEASE

GEA PROCESS ENGINEERING ACQUIRES ACC LTD. UNIT

Acquisition of ACC business unit to give GEA Process Engineering secure footing in India’s emission controls market.

December 29, 2010 : GEA Process Engineering has acquired the emission controls engineering unit of ACC, the largest cement producer in India. The acquisition is poised to give GEA Process Engineering a secure footing in the emissions controls market. GEA Process Engineering already delivers process technology for India’s pharmaceutical, food and dairy market segments.

The former ACC business unit has supplied air pollution control solutions for industries and power plants to the Indian and Asian markets for more than a decade. The core technologies supplied by the unit are its electrostatic precipitators and bag filters for emissions controls in the power, cement, steel and iron industries. Being part of GEA Process Engineering, the unit has broadened the range of technologies offered in the Indian and Asian market. The unit will work closely with GEA Bischoff, a GEA Process Engineering technology company specialised in filter technology for emissions controls, to supply the full range of GEA Bischoff technologies to the Indian and Asian markets. In addition the unit will supply the spray drying absorption de-sulphurisation technology, developed by GEA Process Engineering technology company GEA Niro.

“In India emission control equipment is a market segment that will grow steadily on the back of the growth in the country’s economy and its industry, especially the cement and steel industries. We expect this trend to be further accelerated by an increasing rise in the demand for power in general. We now feel very well positioned to meet this demand,” says Srinivasan Subramaniam, Managing Director for GEA Process Engineering in India.

The acquired engineering unit employs experienced engineers with extensive expertise in project management, engineering and the supply of electrostatic precipitators and bag filters for emission controls used in the power cement, steel and iron industries. The acquired engineering unit will be integrated into GEA Process Engineering in India and will continue to market its core technologies in cooperation with GEA Bischoff and GEA Niro from a new office location in Thane. “The acquisition is a natural step in further developing our activities in India. For a number of years we have already invested heavily in both expanding our engineering capabilities and building a complete new workshop. The workshop was completed last year and brings the number of employees in India up to 300,” states Henrik Maimann, Director for GEA Emission Control, part of GEA Process Engineering.

In March 2010, GEA Process Engineering had a ground-breaking ceremony marking the beginning of the construction of a new engineering centre that will house more than 100 engineers in proximity to the facility in Vadodara, Gujarat. The engineering centre will deliver solutions to both the India market as well as other Asian markets. Last year the company completed the construction of a workshop that produces process technology for the pharmaceutical industry in India.

About GEA Process Engineering
GEA Process Engineering develops, designs, and markets production plant equipment and processes for the dairy, brewery, food, pharmaceutical, and chemical industries. With sales of more than EUR 1 billion in 2009 and close to 4,500 employees working in 26 countries, GEA Process Engineering is recognised as a world leader within industrial drying with liquid processing, drying, and aseptic packaging as the core technologies. GEA Process Engineering is a business segment in GEA Group, headquartered in Germany. For further information www.geap.com

About GEA Process Engineering in India

GEA Process Engineering (India) Ltd. has been active in India for a number of years. It started up originally as a joint venture with the Indian-Danish company Larsen & Toubro. The business was further expanded in October, 2009, when GEA Process Engineering inaugurated a new production unit. The unit produces primarily for the Indian domestic market and also sources from the local Indian market. The company employs approximately 300 people at the facility in Vadodara. For further information www.geap-india.com

For More Info:

Sonu Tyagi at Approach Communications

9650984422 approachpr@gmail.com Visit us at www.approachcom.com

Approach Communications all set to promote “Impatient Vivek”

Approach Communications all set to promote “Impatient Vivek”

For Immediate Press Release

December 20, 2010-12-20

Contact: Sonu Tyagi

Cell Phone: 9650984422

Email: sonutyagi@approachcom.com

India’s leading PR Agency Approach Communications with a specialized vertical in Entertainment and Film PR along with other areas of communications, is all set to promote the film “Impatient Vivek”. The film is looking forward to release on January 7, 2011. The film is a New Year gift to the youth and Approach Communications is just being a part of it as it has been long that Bollywood has experienced a fresh face.

“Impatient Vivek” is an upcoming romantic comedy film produced by Search Films and directed by Rahat Kazmi, director of crtically acclaimed “Dekh Bhai Dekh” that released in 2009. The film features debutant actor Vivek Sudarshan and former Miss India Sayali Bhagat.

The film revolves around the youth and their aspirations, their impatience and the repercussions thereof. A riveting story line brings forth the current generation and their frame of mind in the most hilarious and spritely fashion. It has been woven together with the help of racy music tracks.

The story in sort is, a simple boy meets a beautiful girl.He falls head over heels in love with her, and later also tries to woo her and then finally kidnaps her.

Things take an unusual turn here when the boy kidnaps the girl.

Vivek the exuberant debutant of the film will be the one to catch the attention of the audience, as said by the sources. Vivek, basically a singer with a magnetic voice has sung all the songs in the film. Sayali Bhagat, former Miss India who has done many films in the past adds fragrance to the film.

Approach Communications will handle the PR, Media relations, promotions, Digital and Events for the film.

Approach Communications, which is just in six years of operations; have already handled leading companies, entertainment, education and social social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi and branch offices in Mumbai, Lucknow, Chandigarh, Dehradun. The agency over the years has delivered integrated communications solutions in areas like PR, Image Management, Celebrity Management, Media relations, event management, Marketing Communications. Approach Communications has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

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For further queries about Approach Communications or Impatient Vivek, feel free to contact Sonu Tyagi at 9650984422 or mail at Sonutyagi@approachcom.com

Approach Communications all set to promote “Impatient Vivek”

Approach Communications all set to promote “Impatient Vivek”

For Immediate Press Release

December 20, 2010-12-20

Contact: Sonu Tyagi

Cell Phone: 9650984422

Email: sonutyagi@approachcom.com

India’s leading PR Agency Approach Communications with a specialized vertical in Entertainment and Film PR along with other areas of communications, is all set to promote the film “Impatient Vivek”. The film is looking forward to release on January 7, 2011. The film is a New Year gift to the youth and Approach Communications is just being a part of it as it has been long that Bollywood has experienced a fresh face.

“Impatient Vivek” is an upcoming romantic comedy film produced by Search Films and directed by Rahat Kazmi, director of crtically acclaimed “Dekh Bhai Dekh” that released in 2009. The film features debutant actor Vivek Sudarshan and former Miss India Sayali Bhagat.

The film revolves around the youth and their aspirations, their impatience and the repercussions thereof. A riveting story line brings forth the current generation and their frame of mind in the most hilarious and spritely fashion. It has been woven together with the help of racy music tracks.

The story in sort is, a simple boy meets a beautiful girl.He falls head over heels in love with her, and later also tries to woo her and then finally kidnaps her.

Things take an unusual turn here when the boy kidnaps the girl.

Vivek the exuberant debutant of the film will be the one to catch the attention of the audience, as said by the sources. Vivek, basically a singer with a magnetic voice has sung all the songs in the film. Sayali Bhagat, former Miss India who has done many films in the past adds fragrance to the film.

Approach Communications will handle the PR, Media relations, promotions, Digital and Events for the film.

Approach Communications, which is just in six years of operations; have already handled leading companies, entertainment, education and social social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi and branch offices in Mumbai, Lucknow, Chandigarh, Dehradun. The agency over the years has delivered integrated communications solutions in areas like PR, Image Management, Celebrity Management, Media relations, event management, Marketing Communications. Approach Communications has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

###

For further queries about Approach Communications or Impatient Vivek, feel free to contact Sonu Tyagi at 9650984422 or mail at Sonutyagi@approachcom.com

Approach Communications bags “The Bizz India 2010 Award”

Approach Communications bags “The Bizz India 2010 Award”

Mumbai: Approach Communications, leading Public relations and marketing communications agency, has recently bagged the world's most important business recognition, THE BIZZ INDIA 2010, for their business excellence on April 2, 2010 at The Taj Mahal Palace & Tower Hotel in Mumbai. The award was given to Approach Communications in entrepreneurial category for its outstanding work in PR and Marketing Communications business

Approach Communications is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at a very young age of 24.

Speaking on the occasion, Sonu Tyagi, Director of Approach Communications, said, “It is a great honour for us to receive this prestigious award. We are happy to have found acceptance and recognition from the members of the evaluation committee. It is due to the tireless hard work, the zeal to pursue new marketing and PR initiatives and the commitment to do only quality work that we are part of a successful business line-up. It inspires us to do even better work in the future.”

The fast growing agency is already working in different sectors for leading companies and already launched verticals in Healthcare, Digital PR and Marketing and Celebrity management services.

World Confederation of Businesses (WORLDCOB), an international organization, for the first time awarded many Indian companies with this prestigious award.

Approach Communications, a first-of-its-kind PR concern is one of the proud recipients of this award. The criterions that catapulted Approach Communication to the top slot were: Business Leadership, Management Systems, Quality in Products and Services, Innovation and Creativity, Social Responsibility, and Results. Approach Communication fulfilled these criterions successfully.

Headquartered in Delhi, India’s leading PR agency, Approach Communications, works for Corporate, Finance, SME, Healthcare and pharma, FMCG, Films and Entertainment, real estate, art and other sectors. Apart from its own offices in Mumbai, Lucknow, Dehradun and Jaipur, Approach Communications, one of the reputed PR agencies in India has become one of the fastest growing PR agencies in Delhi. Approach Communications has specialized divisions for Healthcare PR, PR and Marketing Communications, Education PR, Film PR etc. Over the last few years, Approach Communications has witnessed a staggering growth in terms of volume and quality in its PR network.

Approach Academy, the brain child of Sonu Tyagi is a first-of-its-kind initiative to train the practicalities of growing PR, Media and marketing communications professions. Approach Communications is in talks to engage the renowned authorities in PR, Media Relations, Brand Management, Internet and Digital Marketing from all over the world time to time. The faculty of the Approach Academy will be a mix of professionals and academicians and the emphasis will be on the practical training and brightest students will be recruited in the company itself.

The award from WORLDCOB comes at a right time to Approach Communication, as this fast growing PR agency in India is all set on an aggressive growth path strategy, thereby planning to launch new verticals and expand the reach in rural and semi-urban towns apart from its offices in Mumbai, Lucknow, Chandigarh, Dehradun and Ranchi.

As Sonu Tyagi elaborates, “This award will definitely boost our expansion plans and give us the impetus to launch new verticals.”

WORLDCOB has brands like THE BIZZ, considered the most important corporate
recognition in the world; BIZZTRAINING, a service that creates and develops
integrated training systems in areas of high business interest;
BIZZMARKET.COM, an exclusive portal for companies and entrepreneurs where
they can register and find offers and demands for products and services;
EXPOBIZZ, an international business convention; and BIZZNEWS, a media outlet
that provides information on the most significant economic and business events.

For More Info: Please Contact Mr. Sonu Tyagi

At Mumbai: 9820965004 Delhi: 9650984422

Mail us at: sonutyagi@approachcom.com , approachpr@gmail.com

Visit us at www.approachcom.com

Approach Communications to Foray into Celebrity Management and Engagement Services

Approach Communications to Foray into Celebrity Management and Engagement Services

 

New Delhi:  India’s leading Public Relations Agency and Marketing Communications firm, Approach Communications, ( www.approachcom.com ) which is already working for SME, Healthcare and pharma, FMCG, Films and Entertainment, real estate, art and other sectors, is foraying into Celebrity Management and Engagement Services. The fast growing Delhi based PR Agency, Approach Communications is already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In- film Advertising services to its MNC and Corporate clients base, apart from other Marketing Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities. The firm has formed a division to offer Celebrity Management and Engagement Services in India to its clients, corporate companies, event management agencies etc. Approach Communications is based in New Delhi with its offices in Mumbai, Dehradun, Chandigarh and Muradnagar and a network of representatives in all the major cities of India.  The pr and marketing communications agency has already chalked out a complete strategic Celebrity Management and Engagement plan for the some of its existing clients. The pr agency will work for film and sports personalities and other talent from art, culture, music etc.

 

Commenting on the Celebrity and Talent Management initiative, Sonu Tyagi, Director of Approach Communications, said “Approach Communications believes in integrated marketing communications services and we have worked in Film and Celebrity management in the past. For some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services.

Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children's Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others. The company is already having a division for Healthcare PR and Communications services and starting a new domain for Celebrity management and engagement services in India.Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.

Contact for More Info:

Sonu Tyagi at   Approach Communications

9212446210 / 011- 43552970              

Email: approachpr@gmail.com

Visit us at   www.approachcom.com

 

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